These terms explain the conditions for using the BloomBabies website. Please read them together with our Privacy Policy and Cookie Policy.
Who operates this website?
BloomBabies is operated by Aloria Group Ltd. located at 124 City Road, EC1 2NX, London, through the website at bloombabies.co.uk.
Using BloomBabies
You may browse the site and use its content for your personal, non-commercial information. Do not use the site unlawfully, interfere with its operation or security, attempt unauthorised access, or misrepresent BloomBabies content as your own. These terms do not restrict uses permitted by law.
Our content and intellectual property
Unless a page says otherwise, BloomBabies name, branding and original editorial material are owned by or licensed to Aloria Group Ltd. Third-party names, images, quotations and other materials remain subject to their owners’ rights and any stated licence.
You may link to a public BloomBabies page in a fair and accurate way. Do not imply endorsement or affiliation, alter material in a misleading way, remove attribution or reproduce substantial material without permission or a legal right to do so. To request permission, use our Contact page.
Editorial information and health topics
Our articles and guides provide general information and editorial opinion. They are not a substitute for advice from a qualified health professional who understands your circumstances. Do not delay or disregard professional advice because of something published on this site. For a personal health concern, contact an appropriate qualified professional or service.
We aim to keep information useful and accurate, but content may change and may not cover every circumstance. Check the publication’s scope, sources and review information on the relevant article, and use current authoritative guidance for time-sensitive health or safety questions.
Products, affiliate links and third-party websites
Some content may refer to products or services and may include a disclosed commercial relationship, such as an affiliate link. A disclosure will appear with the relevant content. We do not process purchases or payments through this website.
If you follow a link to another organisation, that organisation’s website, terms, privacy information and purchasing arrangements apply to your interaction with it. A link does not necessarily mean BloomBabies endorses that organisation or everything on its site.
Website availability and changes
We may update, change or temporarily suspend parts of the site. We will update these terms when needed and show the effective date here: 18 October 2026. Changes will not remove rights that cannot lawfully be limited.
Liability and your legal rights
Nothing in these terms excludes or limits liability, rights or remedies where the law does not allow that, including any liability for death or personal injury caused by negligence. Nothing here limits your statutory rights. Any other limitation of liability must be reviewed for the actual service and applicable law before it is added.
Which law applies?
England & Wales applies on this website.
Contact us
For questions about these terms, use the BloomBabies Contact page.