Last updated: 18 October 2026
This policy explains how Aloria Group Ltd. (“BloomBabies”, “we”, “us” or “our”) handles personal information when you visit bloombabies.co.uk, contact us or use an account or newsletter feature, if available.
Who is responsible for your information?
Aloria Group Ltd. is responsible for deciding how and why your personal information is used. Its supplied address is 124 City Road, EC1 2NX, London.
For questions about this policy or to make a privacy request, use our contact page.
BloomBabies publishes information about third-party baby and parenting products and services and may use affiliate links.
What information do we collect?
The information we handle depends on how you use the site. Based on the information supplied for this draft, it may include:
- Contact messages: details you provide, which may include your name, email address, enquiry type and message. Please do not send sensitive health information through a general contact form.
- Newsletter details: name and email address, if you sign up. The supplied information says newsletters are sent after opt-in.
- Technical information: the supplied information identifies IP address, browser type and usage data. Hosting and website providers may also process technical information to deliver, maintain and secure the site.
- Analytics and cookie preferences: Google Analytics and other technologies may collect information about visits and interactions, and Complianz may store your cookie choices.
- Account information: the supplied information mentions optional account registration.
How do we use your information?
We use personal information only for purposes that apply to the feature you use. The supplied information describes these purposes:
- To respond to messages sent through the contact route.
- To send newsletters or updates to people who sign up.
- To operate, maintain and protect the website. We use Cloudflare and IONOS for this purpose.
- To understand site use and improve the website. The supplied information identifies Google Analytics.
Newsletters and marketing choices
People who opt in may receive occasional emails and can unsubscribe using a link in an email. You can withdraw consent to marketing at any time. Withdrawal does not affect processing that took place before withdrawal.
Who receives your information?
The supplied information identifies these providers or recipient categories:
- Cloudflare and IONOS, in connection with operating, maintaining or protecting the website.
- Google Analytics, for site measurement, if enabled as described.
- MailerLite/Mailchimps, in connection with operating the newsletter.
- Affiliate networks or partners, in connection with product reviews and product affiliates.
BloomBabies does not sell personal data. We do not identify an organisation as a recipient unless it is actually used.
How long do we keep your information?
We keep personal information only for as long as needed for the relevant purpose, applying the retention periods or criteria below.
- Contact messages, Newsletter records and consent/preferences, Account information, Server and security logs,Analytics data: in accordance with relevant local laws.
The supplied information says account deletion requests will be processed within 30 days.
Your choices and rights
Depending on the circumstances and the lawful basis for using your information, you may have the right to ask for access, correction, deletion or restriction; to object to certain processing; to receive certain information in a portable format; and to withdraw consent where processing is based on consent. The rights available depend on the processing and may have exceptions.
To make a request, use our contact page. You can also complain to the Information Commissioner’s Office (ICO).
If you have an account, the supplied information says you can delete it through your profile settings or by contacting us.
Data security
We use appropriate technical and organisational measures to protect personal information. No method of transmitting or storing information can be guaranteed completely secure.
Changes to this policy
We may update this policy when our information practices change. The current version and its revision date will appear on this page. Where a change requires us to provide updated privacy information, we will do so before the new use begins.
Policy owner: BloomBabies
Version: 1.1
Last updated: 18 October 2026