Because Even Tiny Humans Need Entertainment
Before you had a baby, toys seemed simple. Now? You’re Googling “sensory integration” at 2 a.m. and wondering why your child prefers a crinkly receipt over their £50 organic plush fox.
Here’s the thing: the best baby toys aren’t just about cute colours and soft fabrics. They’re the secret sauce behind development, distraction, and the occasional hot cup of coffee for you. This list rounds up the essentials every parent needs (and every gift-giver should bookmark).
Sophie la Girafe Gift Box
Most baby gifts look cute but barely get used. Here’s why the Sophie la Girafe gift set became one of our most-used newborn essentials — and what makes it the perfect present.
Dream Upon a Cloud tummy time roll
Tummy time fail? Here’s how this soft little roll helped my baby go from crying to curious — and made a stressful part of newborn life feel easier for both of us.
Little Dutch Soft Balls
Simple, soft, and so well loved — here’s why these Little Dutch sensory balls became the first toy my baby could actually play with (and why I now recommend them to every new parent).