Because entertainment shouldn’t come with a screen.
Welcome to the Toys Section, where the mission is simple: keep the baby busy long enough for parents to finish a cup of tea. (Hot. Not microwaved.)
Now, before you ask—no, babies don’t care that it’s organic, handcrafted, or Scandinavian-chic. But parents do. And these toys? They tick all the boxes:
- Safe
- Sensory-rich
- Sanity-preserving
- Cute enough for Instagram
Whether you’re the stylish cousin, doting grandparent, or best mate with gifting anxiety, this list makes it easy to look clever and caring in one glorious click.
Sophie the Giraffe (Original)
The icon. The legend. The chew toy that launched a thousand naps. If you haven’t heard of Sophie yet, welcome to the baby-industrial complex. She squeaks, she soothes, and she’s more loved than most reality TV stars.
Sophie the Giraffe (Cercle Ring Teether)
A Sophie remix! Just as lovable, this version doubles as a sensory ring for little hands and sore gums. Ideal for tiny gnawers and stylish teether connoisseurs.
Tummy Dream Roll
Tummy time builds strength, balance, and (let’s be honest) future crawling escape attempts. This roll makes it fun, cosy, and slightly less like a workout session. Parents will thank you.
Soft Ball (Little Dutch)
Gentle, colourful, and perfectly sized for tiny fingers—this soft ball is a rolling, rattling bundle of delight. It encourages coordination and giggles. (Warning: may result in accidental goals.)
Board Books
Chew-proof, rip-proof, tantrum-proof reading magic. Board books are a perfect early gift for building attention spans, language skills, and very sophisticated drooling techniques. Bonus: they don’t make noise.